Ranking highly on search engines is an all-out competition. In every industry niche, there are countless websites battling it out to be on the first page of the rankings. Why? More visitors to your site, of course, and with more visits, come more sales. But, for many sites that struggle with ranking, or haven’t worked on their SEO before, this makes it a daunting task. Thankfully, creating a dedicated SEO strategy is surprisingly simple. With these tips, you should start to see your site moving up in search engine results.
All Good Strategies Start with a Plan
Before you start to optimize your site for search engines, it’s beneficial to think about a few things beforehand. Some preparation will help you work out what it is you need to do to rank, and when. As well as this, following a plan will let you know where you are vs where you expected to be. Then you can let your strategy evolve accordingly. So, how do you make a plan for your site’s SEO?
1. Find out what it is you want to achieve when it comes to your rankings. Do you just want a bit more traffic so you can generate leads, or are you going for the top spot on the first page? When you know this, it’s so much easier to decide how you will get there. Not to mention, you’ll also know how hard you’ll have to work on your SEO.
2. Next comes research on your customers, and your competition. This will help you optimise your site, and find SEO keywords that will ensure your site climbs the ranks on search engines. Then you can go ahead and decide what keywords you want to compete for. It can also be helpful to look into the most recent SEO guidelines for sites, to get on top of the algorithm.
3. Create a schedule and stick to it, for as long as you can anyway. You might not see any changes in your search engine rankings, but be persistent. If you want to climb the ranks, it takes consistent work, and monitoring any results you get your hands on. However, this also means that if something isn’t working, you need to change the SEO techniques you’re using, and focus on something else.
No Detail is Too Small
Words, videos, and images all have an effect on your site’s SEO. If you haven’t already optimized your site to provide different kinds of content like video, it might be a good step to take. If you do offer these things, make sure that they include the best keywords, and have enough of them.
In particular, you should focus on meta-descriptions, as these often go overlooked by those looking to rank. Your SEO will be strengthened by keywords in meta-descriptions, but this is also your one chance to convince people to click on your site. Readable meta-descriptions should be included on all pages of your site, no matter how small.
A focus on minute details does make it possible to get bogged down in the smallest aspects of site design. But, you probably don’t need to worry about fonts and colors, as long as they’re user-friendly. Simple site design means users are more likely to stay on your website or return to your site. As well as this, clean design means users are more likely to go down your sales funnel, from the home page, to call to action, to becoming a lead.
Quick Tips for Climbing Search Engine Results:
Be Patient –
Don’t abandon your strategy just because you can’t see any changes yet. Optimize your existing site, and get to work on content and backlinks. It’s a slow process, but a very rewarding one if you stick with it.
Don’t Get Sidetracked By Keywords –
Lots of things on your site will contribute to your ranking. Some of them, like user interaction, are out of your control. However, you can influence these things with an accessible site, high quality content, and an active presence on social media.
Hire an SEO Agency –
It’s true there are a lot of complexities when it comes to SEO. Hiring the experts is as close as you can get to a guarantee that your site will start to climb the rankings. A Dundee SEO agency will cover everything from creating your content strategy, finding the best keywords, backlink building, and lots more.